Worked example
The same deck, delivered twice.
This is what a branded Card Clash deck looks like when it stops being ours and becomes yours: one identity, applied to a digital card built to be tapped and a printed card built to be dealt. Take the brochure with you.
Aurenta is invented. It is a fictional brand created for this demonstration — not a real bank, and not connected to any existing institution. The figures are illustrative teaching values, not financial advice.
Take it with you
Three files, no form to fill in.
The brochure is the one to forward to a colleague. The print sheets are the one to send to a printer. The CSV is the one that proves the whole thing is just data.
The two PDFs are generated from one source file — the same JSON that renders the cards. Change a number once and the screen card, the print sheet and the brochure all change with it.
What gets replaced
Branding is not a colour picker.
Swapping the accent colour on a stock template fools nobody. These are the layers we actually replace when a deck becomes yours.
Palette
A brand palette, not a rainbow. Aurenta runs on a deep petrol, a teal, a gold and a bronze — one per card group — on warm paper rather than white.
Typography
The stock deck is all sans-serif. Aurenta sets names and the wordmark in a serif and keeps the sans for figures — which is why the card reads as a bank’s and not as a game’s.
Icon language
No emoji. Every group and every attribute gets a drawn glyph in the brand’s line weight — the same set in the browser, in the PDF and on the printed card.
The back
A printed deck is seen from the back more than the front. It carries the mark, the wordmark and the deck name — and it is the one surface that is pure brand.
Two layouts, one dataset
Screen and print are not the same design at different sizes. Different corner radii, different row treatment, different type sizes — from identical values.
Voice
The did-you-know line is where a brand sounds like itself. Aurenta’s are dry and useful, because that is what a bank teaching payments should sound like.
Money Moves
Eighteen ways to pay.
Cost, speed, fraud protection, global reach and everyday use — five attributes where the answer is rarely the one people expect. Cash is nearly free and goes nowhere. Crypto is expensive and has nobody to complain to. Cheques still exist.
The full deck, the printed card and the card back are in the brochure and the print sheets above.
Next step
Bring us a spreadsheet. We’ll bring the cards.
Tell us who is learning and what they should be able to feel by the end. We’ll tell you which route gets you there fastest.